When something genuinely new is sold to institutions, the first obstacle is not scepticism. It is classification. Buyers file it under the nearest thing they already own, and the analysis stops there.
We have had this conversation enough times to treat it as a product problem rather than a marketing one.
Precision is commercial
Regulatory simulation is not a synonym for compliance software, regulatory research or risk scoring. Saying plainly what it is, and what it is not, is what lets an executive recognise the problem as theirs rather than their compliance team's.
The same applies to Regulatory Delta, Institution Twin, design space and continuous regulatory testing. Each names something institutions already experience but currently describe in paragraphs, differently each time.
Publish the definitions, protect the method
Definitions and outputs belong in public. They are how a category becomes legible to buyers, partners and analysts. How the outputs are produced does not.
That split is deliberate, and it is also a discipline: if the vocabulary only makes sense with the machinery attached, the vocabulary is not good enough yet.